Free tool · 30 seconds

How much are missed calls actually costing you?

Every voicemail you ignore is a customer who’s about to ring the next business in their search. Plug in a couple of numbers and find out what that looks like over a year.

Best guess. Most small businesses underestimate — we average customers see 3× what they thought.
One job. If you’re B2B, use first-year contract value instead.
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Industry benchmark: tradies 40–60%, clinics 60–80%, professional services 25–40%.
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BIA Kelsey research: 4 out of 5 callers who hit voicemail will not leave a message and will not call back.

How we calculate it

Missed calls/week × 52 weeks × (% never call back ÷ 100) × (% conversion ÷ 100) × avg job value. The model assumes the calls you answer convert at the same rate as the ones you would have answered — conservative if anything, because frustrated voicemail-hitters convert worse than fresh callers.

Sources: BIA Kelsey “Missed calls = missed revenue” (2024); Forrester SMB Voice Research 2023; our own IppyComms customer benchmarks across 180+ Australian businesses.

What actually fixes this

Three things, in this order.

1. Voicemail-to-text. Every missed call lands on your phone as a readable text within 30 seconds. No 30-second beep-then-message-then-replay cycle.

2. Mobile twinning + hunt groups. Your office line rings every device at once. First to grab it wins. Drops to the next person if no one answers.

3. After-hours auto-attendant. A real friendly voice answers at 5:01pm, takes the message, books the callback into your calendar.

All three are on the IppyComms Business plan ($29/user/month). No add-ons, no “premium tier” upcharges.

The calculator told me I was bleeding $42k a year. I didn’t believe it. Six months later I’m booked solid — the only thing that changed was the phones.
RC
Ryan C.
Owner · RC Electrical, Bundamba

Plug the leak.

10-minute discovery call. We’ll port your numbers, ship pre-configured kit, and have you live in 5–10 business days. $0 setup, month-to-month.